
If you’re looking to enhance your skincare routine, learning how to apply serum on face correctly is essential. A high-quality serum, like LOUMI Skincare’s Rose Glow Illuminating Face Oil, delivers deep hydration, nourishment, and a youthful glow. But using it the right way can make all the difference in how effectively your skin absorbs its benefits.
In this guide, we’ll break down the best way to apply serum, when to use it, and why incorporating a face firming serum into your routine can help maintain a lifted, radiant complexion.
Why Serums Are a Must-Have in Your Routine
Serums are lightweight, highly concentrated skincare products designed to deliver active ingredients deep into the skin. Unlike heavy creams, serums absorb quickly and provide targeted results—whether it's brightening, hydration, or firming the skin.
LOUMI Skincare’s Rose Glow Illuminating Face Oil is a perfect example of a multitasking serum. It hydrates, brightens, and firms the skin using powerful botanical extracts and nourishing oils.

When to Apply Face Serum in Your Skincare Routine
For best results, apply your serum after cleansing and before moisturizing. Here’s a simple breakdown:
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Cleanse – Wash your face with a gentle cleanser to remove dirt and oil.
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Exfoliate (Optional) – If you exfoliate, do so before applying serum for better absorption.
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Tone – A toner preps the skin and enhances serum penetration.
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Apply Serum – Gently massage in your face firming serum while the skin is still slightly damp.
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Moisturize – Lock in hydration with a lightweight moisturizer.
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Sunscreen (Morning Routine) – Always finish with SPF in the morning to protect your skin.
How to Apply Serum on Face Correctly
Now that you know where serum fits in your routine, let’s talk about how to apply serum on face for the best results.
Step 1: Dispense the Right Amount
A little goes a long way! For most serums, including the Rose Glow Illuminating Face Oil, 3-4 drops are enough to cover the entire face and neck.
Step 2: Warm it Up
Rub the serum between your fingertips for a few seconds. This helps activate the ingredients and allows for smoother application.
Step 3: Gently Press, Don’t Rub
Instead of rubbing the serum in, gently press it into the skin using your palms. This technique helps with absorption and prevents unnecessary tugging on delicate facial skin.
Step 4: Use an Upward Motion
For an added lifting effect, use upward strokes while applying the serum. This is especially important when using a face firming serum to encourage a more sculpted appearance.
Step 5: Let It Absorb
Give the serum a minute to fully absorb before layering on moisturizer or SPF. This ensures your skin gets the full benefits of the active ingredients.
Pro Tips for Using a Face Firming Serum
Using a face firming serum like LOUMI’s Rose Glow Illuminating Face Oil comes with added benefits. Here are some expert tips to maximize results:
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Apply on Damp Skin – Slightly damp skin absorbs serum more effectively.
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Pair with a Facial Massage – Use a jade roller or gua sha to boost circulation and enhance the firming effect.
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Use Morning and Night – For best results, apply twice daily.
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Layer with Hyaluronic Acid – This helps lock in moisture and enhances serum penetration.
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Stay Consistent – Regular use leads to long-term skin benefits.
Why LOUMI’s Rose Glow Illuminating Face Oil?
Not all serums are created equal. LOUMI Skincare’s Rose Glow Illuminating Face Oil is packed with skin-loving ingredients designed for deep hydration, radiance, and firming benefits. Here’s why it stands out:
✔ Lightweight & Fast-Absorbing – Doesn’t leave a greasy residue.
✔ Packed with Antioxidants – Helps protect skin from environmental stressors.
✔ Boosts Skin Elasticity – Supports collagen production for firmer skin.
✔ Vegan & Clean Formula – Free from parabens, sulfates, and synthetic fragrances.
✔ Perfect for Sensitive Skin – Soothing botanical extracts make it ideal for all skin types.
FAQs About Applying Serum on Face
1. How often should I use face serum?
For best results, apply serum twice daily—morning and night.
2. Can I apply serum around my eyes?
Yes, but use a gentle tapping motion to avoid irritation.
3. Should I use serum before or after moisturizer?
Always apply serum before moisturizer to allow for better absorption.
4. Can I use multiple serums?
Yes, but apply from thinnest to thickest consistency, waiting a minute between layers.
5. What’s the difference between a serum and a face oil?
A serum typically has a lightweight, water-based formula, while a face oil, like LOUMI’s Rose Glow Illuminating Face Oil, provides deeper nourishment and locks in moisture.
Final Thoughts
Mastering how to apply serum on face is a game-changer for glowing, youthful skin. Whether you're looking for deep hydration or a face firming serum, choosing the right product and applying it correctly makes all the difference.
Ready to elevate your skincare routine? Try LOUMI Skincare’s Rose Glow Illuminating Face Oil for radiant, firmer skin that glows from within!
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